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The Brain Science On Why Your Slides Need to Be Simple

Simplicity Filter For Slides

Simplicity Filter For SlidesIn the last couple of articles, you learnt about 2 of the three powerful spam filters used by the old brain. These spam filters decide whether your audience would pay attention to your business presentation or not.

The filters we explored in the last two articles were – the ‘Uniqueness’ filter and the ‘Visuality’ filter.

In this article, you will learn about the third spam filter called…

The ‘Simplicity’ filter for your slides:

Simplicity Filter
If your slide appears too complex to your audience – they tune out.

The reason is – the old brain is wired to screen out anything that appears too complex at first glance.

Passing through Simplicity Filter
Now, let’s take a look at a common type of slide in business presentations. What is your first reaction on seeing the slide?

Complex Slide Issue
Did you even try to understand the information? I am sure…you didn’t.

In fact, you may have felt overwhelmed and turned away from the slide. Isn’t it?

It is because, your old brain hates complexity. When something looks vague, heavy and conceptual your old brain assumes that the information is going to put a huge strain on the new brain and hence blocks the information from even entering the evaluation phase.

Audience Brain Does Not Process Complex SlidesSo, what is the solution?

How do you get your audience to pay attention when your subject is inherently complex?

2 Steps to presenting complex slides

There are two simple things you can do to present a complex subject in a simple way.

  1. Present one idea per slide

The moment you try to fit in more than one idea on a slide, your slides start to get complex. So, the best way to present complex information in a presentation is…

  • Start your presentation with an ‘overview’ slide to give a bird’s eye view of the subject you want to present
  • Once your audience gets the overall context, you can deep dive into individual ideas – one at a time
  • Once you are done explaining the details, you can summarize the ideas with the ‘overview’ slide you showed at the beginning of your presentation

This 3 step approach helps your audience understand how the various pieces fit together in the overall scheme of things. They will pay attention to your presentation instead of tuning out.

  1. Present a complex idea in small sequential steps

Sometimes, you can’t break down an idea or concept into multiple slides because the concept may not make much sense when broken down.

In such cases, you may want to present your complex idea in small incremental chunks using custom animation.

This allows you enough time to explain each step clearly while holding the attention of the audience until you reveal the whole picture.

Here is a quick look at the 2 steps again: 

Presenting Complex Slides
When you follow these two suggestions your audience would be more willing to listen to your presentation, even if your subject is complex.

Want to learn more ways to make an impact with your business presentations?

Want to learn how to create clear and memorable PowerPoint slides for your business presentations?

Then, I highly recommend you take a look at our ‘Ramgopal’s PowerPoint Mastery Program’. It is the most comprehensive and creative PowerPoint training online for business presenters.

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I especially invite you to take a look at our 4 step Neuro Slide design process, which allows you to convert any text based slides into clear and memorable visual slides in a matter of minutes.

The process is simple enough that any beginner can understand and implement the 4 step process easily. At the same time, each step is backed by the latest research from brain studies. So, you can be sure about the results you get from your presentation.

In fact, Ramgopal’s PowerPoint Mastery Program is the only program you’ll need to create business presentations that are clear, compelling and effective – even if you are a novice in PowerPoint. Why don’t you check out the program by clicking on the link here?

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